About

Key SEO Expertise & Approach

SEO Content That Reads Like a Magazine Feature

Words that rank and read well

I’m a freelance journalist with 20+ years in national newspapers, magazines, TV and radio, and for the past decade I’ve specialised in SEO. My job? Turning content into something people actually want to read and Google wants to rank.

From front pages to first-page results

I’ve worked with global manufacturers, publishing houses, gas companies, tourism boards and marketing agencies. I’ve also helped smaller businesses – from double-glazing companies to insurance brokers – punch above their weight online.

Journalism meets SEO

Pitching to editors taught me the golden rule: every idea must grab attention and hold it. That’s exactly how I approach SEO content. My copy is engaging and built for:

• Search rankings
• Brand building
• Social media repurposing
• Email campaigns
• Maximum ROI

Outrank your competition

As a SEMrush certified SEO specialist, I analyse what your competitors are doing –  keywords, backlinks, traffic, intent and SERPs – then create content that outperforms them. I also track newly ranking keywords to catch shifts before they happen. 

Free consultation, zero catch

Curious about how SEO could bring in cost-effective leads for your business? Let’s talk. The first consultation is free (no strings attached) and often reveals exactly how your competitors are marketing themselves.

Technical SEO Mastery

Comprehensive website audits and technical improvements ensure your site is fully optimised for search engines and user experience.

✓ Identify and resolve site issues

✓ Enhance crawlability and indexing

✓ Boost site speed and usability

Content Strategy & Optimisation

Data-driven content strategies tailored to your industry, designed to attract, engage, and convert your target audience.

✓ Keyword-focused content plans

✓ Optimised landing pages and blogs

✓ Effective copy for user engagement

Advanced Keyword Research

In-depth keyword research uncovers valuable opportunities to improve your rankings and reach the right audience.

✓ Identify high-value keywords

✓ Competitor keyword analysis

✓ Targeted strategy for growth